Google has a reputation for turning things on their head and shaking the market up, but this recent announcement makes them feel much more like Microsoft, who have built their dominant position by being the second mover in the market place.
Actually , I quite like the idea of Knol, which takes the Wikipedia "wisdom of crowds" principle and adds a "moderated by experts" dimension. It also seems to add other crowd tools, in particular content rating. This is the kind of approach that is more likely to find traction inside and organisation, that the simple Wiki one.
I wonder how Wikipedia will respond?
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The fact is that more and more Google searches turn up Wikipedia sources as one of the top hits. So Google is sending people over to the competition. And people will start to ask: "why not just start every search at Wikipedia?"
Google doesn't like that.
It's all about money.
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