11 November 2007
They read magazines........
Have you noticed how the kids only read the magazines from the Sunday papers? Newsapapers just don't interest them! Is that a new phenomenon, or was it always like that? I'd always thought there would be a role for newspapers going forward, as thought leaders (opinion formers?) and aggregators. However, I think generation Y get all the news they need in very small bite sized chunks from the web and so I expect we'll see a new wave of news content migrating from print to online, with what newspapers remain focussing more on very brief news snippets, and much more features. They try to become daily magazines.
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