Web 2.0 or not.....

I've just been reading this interesting post from David Weinberger. He makes a valid point about how business are struggling to cope with the philosophy changes that Web 2.0 is unleashing. But I think it goes further than he says. There are many, many ways in which the new tools and services challenge the tradition of organisations. After all, businesses are built on the military command and control model, and social media breaks that down. Anybody can, and they do. Good times!!