Social Media Panel

This week I took part in a panel session on Social Media at the British Library. I was on the platform with Euan Semple, ex-BBC and well known in social media circles, and Conrad Bird, Deputy Director of Government Communications.

It was an interesting morning. I still find it surprising how many organisations are still thinking about whether social media is important to them, or the theory and concepts. Few seem to be dealing with the practicalities of introducing and running blogs, wikis, social networks etc. on a day to day basis inside their organisation. I don’t understand why the delays.

Inevitably SharePoint came up in the discussion and I was interested in Euan’s view that SharePoint does not support transformation. It reaffirms the status quo. This is something I have felt for sometime. SharePoint is far too comfortable, it is not a disruptive technology. It integrates well with the way we do things, with the existing culture, and with the existing technologies. It doesn’t force change. In my view it is far better to go with an open source wiki type solution, or a Facebook type social network which causes an organisation to re-think many things, taking us out of our comfort zone.

We also discussed revolution or evolution - and whether fast evolution is the same as slow revolution. I think not. Revolution implies a radical shift in many things, whereas evolution is a much less challenging affair. Having said that, one of the keys to success when deploying social media tools into risk-averse organisations (and amongst risk averse colleagues such as HR and legal) has to be to emphasise the evolutionary dimensions. Even if the results are revolutionary.