Change is happening

1. From communications to engagement

2. We can do stuff without IT…..

….. and they don’t like it.

3. Uses are emergent, and business benefit is emergent…..

….. so business case processes are inappropriate.

4. Communications people don’t understand it, so…..

….. they ignore it, or try to control it…

5. Users don’t understand it, so…..

….. they just use it….