Retro Communications

I came across this post on Lee Smith’s Talking Internal Communications Blog. I think what Lee points out is that, as communicators we tend to flock to the new channels and act as though the old channels are dead. Of course, they aren’t and as we begin to understand the new channel – or in this case the new world(!) – the place of the old channels in the overall landscape clarifies. I think that’s what’s happening with retro communications. The nature of face to face and audio may change – it’ll probably become less formal as social media drives more familiarity and accessibility via conversations – but they’ll still be an important element of the communicators portfolio.