Holding Back The Tide

A colleague alerted me to this during the week. iReport.com really does make everyone a journalist. I know it’s being run by CNN who will be looking at it as a way to find a role in the new world, but it struck me as yet another example of how the connected world is changing things we’ve previously thought untouchable. I blogged a few weeks ago about how RSS and the blogosphere is threatening newsprint, this is another example of the same thing. And if you apply the same lessons inside an organisation, how long before we see the end of internal staff newspapers and new websites and move to an entirely user generated news structure? Those with corporate communications responsibilities will just be another user and it’ll be what they say, not their position in the organisation, that will determine their importance. Fortunately, a few are beginning to get it now.