The pace of change

Melrum asked me today if they could reprint an article of mine first published in one of their reports 'How to use social media to engage employees'. It was first published in summer 2007 and I've just re-read it and realised that, although things have moved on a bit, it's not a hugely different picture than it was two years ago. This illustrates quite nicely my assertion that change in business communications always seems to take longer than we all expect. I think one of the contributory factors is the resistance and reluctance we face from the traditionalists who still far outnumber the progressives in the employee communications industry.