The value of social media

In harsh economic times, organisations exercise tighter control. Control over costs is the obvious example. However, the means by which tighter control is exercised can often(but not always) be more centralisation, and consequentially less freedom. This can in turn impact the amount of freedom people are given to engage in social media activity, or can create an environment where they are afraid to. This scenario means it is even more compelling that we are able to articulate the value that an organisation can derive from social media. Otherwise we’ll be throwing the baby out with the bathwater. Accepting that there is value in social media is one thing, but unless we can articulate and quantify that vlaue, the days are numbered.