A couple of weeks ago I went to a meeting at Number 10 Downing Street to discuss how social media is being used in communications. It was a fascinating afternoon, and I was very encouraged to see that Number 10 is using a battery of social media tools to engage with the great British public. The Number 10 website is hosted on a blog platform, and we’ve already seen the Number 10 YouTube channel, Flickr, web chats from politicians, Tweets and podcasts. However, the key thing that is missing is the ability for people to comment and enter into discussion and debate. It’s shame, but I can understand the nervousness and the need to comply with the Civil Service code. Leaving that aside, the progress that has been made would put many businesses to shame. I was impressed to see the real enthusiasm for these new ways of engaging people.
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