Apple versus iRiver

I confess I'm not an Apple fan when it comes to mp3 players. I don't like the way in which iTunes and iPods lock you in to Apple as a supplier. So I was particularly distressed that the Amazon page for my trusty old iRiver H140 states that the iRiver is no longer available and the replacement is the Apple iPod. If I were iRiver I'd have something to say about that!